Millennials, a group of people born between 1980 and the mid 2000s, make up the largest percentage of our population today. In 2018 they have become a group with highest purchasing power in the world. Millennials were born in time when technology was exploding and they have never lived in the times without computers, and if they want to know anything, they will find it online. They spend up to 25 hours per week online, therefore if you want to draw their attention, here are few tips which will help your website:
Make it responsive
Millennials browse internet primarily on smartphone. Over 85 percent of own smartphone and more importantly they touch it around 45 times a day. They use it for communication, entertainment, source of knowledge and even for paying bills. If website isn’t mobile friendly they are not going to use it.
Make it fast
Responsive website is not only easy to operate via smartphone, but it also loads faster. Which is also crucial for Millennials, who aren’t the most patient group when it comes to technology. If your website doesn’t load within two seconds, abandonment rate rises by 50 percent.
Speak their language
Millennials are not easy to impress. Same applies to the language on your website. They ignore classic marketing phrases and prefer more personal experience. What they want? Main goal of your website is to develop a relationship between your brand and visitors. Show them that you are on the same page, and you understand their needs. Copywriter needs throw out the basic marketing phrases away and create more content that’s tailored for the user, do not hesitate to be funny.
Put emphasis on UX
For any millennial it’s really easy to operate any commonly used electronic device, so they can literally access anything anywhere. I have already talked about making your website responsive, but another factor that distinguish between good and bad website is user experience (UX). Actually the number one reason, why people switch to competition is a bad user experience.
Read more about 7 steps to optimize your website for Millennials or download our e-book about Millennials.
