The last six months alone have produced more digital transformation than the last decade. No one could have predicted where 2020 would take us. The process of moving to a digital business is unstoppable. There is no going back to the “normal”. Many businesses are turning interactions, communications, business functions…

Every top-level design agency understands the importance of research in the design process. However, there are still a lot of clients/companies that don’t understand the real value of research and the whole discovery phase. They usually “know everything” and want to jump straight to design work. …

We have just entered the final year of this decade (As with the centuries, the new decade will start with the year 2021) and everyone is curious and eagerly awaiting to see what dominating trends we’ll see for UX in 2020. Dominated by AR (Augmented Reality), Virtual Reality (VR) or…

Augmented reality (AR) has immense potential to benefit our everyday lives — especially in the car. From improving the driving experience to preventing accidents and from providing helpful information turn-by-turn directions, the future of the connected car has never looked so amazing. The Connected Experience From the moment you step…

How to start a successful digital project? Build MVP! Our goal is to assess all requirements and build MVP in form of a clickable design prototype as soon as possible — a tangible result that can make an impact, get critical feedback or win funding pitches with ease. Best of…

Big companies like IBM, Uber, Salesforce, Airbnb and many others have one thing in common when it comes to design. Their digital products are created and maintained by their individual teams that leverage their own design systems. They are using modular components and atomic design principles based on their design…

Designing a website is a complex process, which combines a lot of small elements and experiences together. Each element has its importance and most of them irreplaceable. One of them is navigation. This “small bar” at the top of the page is extremely crucial. On one hand, it guides visitors…

The majority of information that people process is visual. In fact, 50% of all nerve fibers connected to the brain are linked to the retina, i.e. they are directly or indirectly related to vision. Even the most complex ideas can be easily explained through pictures. In graphic design, pictures are…

There is a crucial difference between UX writer and conventional copywriter. UX writer is involved in the design process, whereas conventional copywriter fills the space in the design with the texts. Copywriter is creating marketing and promotional content e.g. “20% sale on all selected goods”, or promoting the product itself…